Cosmoprof North America, in association with Beauty Packaging magazine, unveiled the first-ever BeautyID Awards — aka Beauty Innovation & Design Awards.

Winners were announced at a celebratory reception during the Cosmoprof North America event on July 10, 2017 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Estee Lauder Companies won several awards.

In the Color Cosmetics [Prestige] category, Estee Lauder won the award for its Double Wear Nude Cushion Stick Radiant Makeup, created in collaboration with HCT Group. The Cushion Stick is uniquely innovative in that it allows the consumer to effortlessly “dab, buff and blend their foundation for a flawless finish,” the brand states — at home or on-the-go.

The team at HCT explains, “An inventive key feature is that as the product is used, the body grows smaller to indicate how much product is left. For added convenience, the sponge tip is easily removed for cleaning, which makes it much more hygienic than other traditional cushion compacts.”

This component has won numerous awards since its launch in 2016. Anthony DeMarco, EVP of Sales, HCT Group says he was honored to be entrusted with housing the innovative formula, giving it a new position in the market. DeMarco adds that it is one of the most iconic foundation components to date, and he was honored to be a part of its construction.

Read more about Estee Lauder’s wins in the Online Exclusive: BeautyID Winners Announced at Cosmoprof NA

Plus, see photos of all the BeautyID winners in the Slideshow: BeautyID Award Winners 2017